Office Health + Wellness Group delivers massage therapy and chiropractic care directly to workplaces in Greater Vancouver, but the company's brand was making them look smaller and less considered than the enterprise HR teams they were trying to reach. The team needed a brand and website that would resonate with companies like Expedia, Electronic Arts, and Trulioo, while keeping the Get Started path frictionless for HR leads who don't have time for sales calls.
One Clear Promise
We positioned the company around a single promise: The Wellness Team That Comes To You. The line does the entire pitch in seven words, which is what enterprise HR conversations need. The promise drives everything else in the brand system.
Movement-Inspired Identity
A friendly identity with a movement-inspired pattern system signals care and competence without sliding into clinical sterility or wellness clichés. The structural plus-sign symbol becomes both a literal medical reference and a visual rhythm that flexes across every touchpoint.
Get Started, Immediately
The site is built around a clear Get Started path that lets HR leads request a workplace assessment without sales gatekeeping. The friction-free path was a major factor in long-term engagements with Expedia, Electronic Arts, and Trulioo that followed launch.
