White Lodging owns, develops, and operates around 60 premium hotels and restaurants across the U.S., but their corporate site was treating each property as a separate visual exercise. Recruiting, partner-facing, and investor-facing communication all competed for the same homepage real estate. The team needed a corporate site that put their growth ambitions at the front door and a scalable framework that could carry brand cohesion across a portfolio of distinct hotel, restaurant, and rooftop properties.
A Recruiting-First Entry
The homepage was rebuilt around the recruiting funnel, with city, hotel, and restaurant filters surfaced immediately. Hospitality employment search has shifted toward platform-first experiences, and the new entry meets candidates where they already start looking.
A Multi-Property Framework
Behind the corporate site, we built a property framework that scales across hotel, restaurant, and rooftop sub-brands without dragging every page through the same template. Each property reads as itself while clearly belonging to the White Lodging portfolio.
A Living Newsroom
A news and culture section gives the company a public voice beyond pure recruitment. Press, employee stories, and operational milestones all live in one section, building a richer picture of the company than property pages alone could carry.
