Embedded Partner

One person who builds and owns everything people see of your company, then stays to keep it consistent.

I take on the story, brand, website, decks, and documents for one company, then stay on retainer as the business grows.

For Whom

Sponsor-backed, founder-led, and operator-led platforms in infrastructure, energy, industrial, data, real estate, and similar complex sectors.

Newly formed companies with strong leadership and a compelling opportunity whose materials have not caught up with the business yet. Teams preparing for investor conversations, customer meetings, lender discussions, partner outreach, hiring, or strategic growth.

Companies that want one person instead of five providers, so the site, deck, documents, and email all tell the same story.

What You Get

Five parts, built together.

Each one solves a specific problem that slows things down when it is missing.

01 Story & messaging
A clear story your team agrees on. Key messages for investors, customers, partners, lenders, and hires. Proof points, answers to the likely objections, and a short company description that travels.
02 Brand identity & templates
A brand identity that looks as established as the team behind it. Visual language, practical rules, and templates for common materials.
03 Website, email & signatures
A launch website, business email, email signatures, and clear standards for how the company communicates. Built to grow with you.
04 Decks, documents & data room
Deck templates, branded document templates, data room structure, and investor-facing standards. Everything looks like it comes from the same company.
05 Ongoing support
Help with new decks, documents, web updates, and anything else that needs to go out. Someone who already knows the company, so the work gets faster over time, not slower.

Timeline

A three to four month core buildout, then ongoing support on a monthly retainer.

Weeks 1 to 4. Story, positioning, and identity.
Weeks 5 to 10. Website, email, and core setup.
Weeks 11 to 16. Launch materials and everyday brand tools.
Ongoing. Monthly retainer.

If you have a hard external date (conference, board meeting, investor process, regulatory milestone), I work backward from that and tighten the schedule.

Investment

USD $85,000 to $100,000 over the first 12 months. The exact fee depends on how complex the work is, how many people are involved, the size of the website, the setup needed, and how much ongoing support you want.

Usually structured as an upfront booking fee (10 to 20% at signing) plus a monthly retainer over 12 months. The first phase is heavier as I build the story, identity, website, and core setup. After that, it carries on as ongoing support.
Sign-offs along the way. The work runs in phases, and you sign off on each one. You see the story, identity, and strategic direction before the heavier buildout begins. You are never locked into paying for work you are not confident in.
Hard costs (hosting, domains, printing, stock media, third-party tools, specialist vendors) are billed separately.

How to Start

Three steps. No back and forth.

01
Fit call. 15 to 30 minutes.

We talk through goals, timing, key audiences, and whether this is the right fit.
02
Scope note & fees.

A short note setting out the platform, priorities, timeline, and fees.
03
Service agreement.

A simple agreement you sign online, covering scope, fees, payment schedule, and confidentiality.

Once signed and the booking fee is paid, I send the onboarding pack, schedule kickoff, and start on the story.

Commonly Asked

Why would we pay for ongoing support after the build?

Because the business does not stop evolving. Without someone holding the standard, the brand drifts within months. New decks get built off-brand. Web copy gets updated by someone who was not part of the original thinking. The retainer keeps things consistent. It is a lot like having your own head of marketing, for a fraction of the cost.
You are one person. Why not an agency?

One person is accountable. Specialists come in for narrow technical needs, but the thinking, creative direction, and relationship run through me. With an agency, you get a pitch from the senior team and the work gets handed to someone you have never met. Here, the person you talk to is the person doing the work.
What if we only need a website or a deck?

That is usually a sign the problem runs deeper than one asset. If the company is newly formed or repositioning, I recommend starting with the Review or the Foundation instead of a single deliverable that gets rebuilt later. If it is a contained project, it likely lives under Brand and Web Projects.
We have been burned by a branding partner before.

Fair. Ask for references. I will connect you with current and past clients so you can hear about the work and the relationship directly from the people living it.
How many clients do you take at a time?

Up to five Embedded Partner clients, staggered so buildout phases do not overlap. The cap is how I keep the relationship close, which is the whole point.

Ready to make your platform look as serious as it actually is?

A 30-minute call to understand the platform, the timeline, and whether this is the right fit. If it is, you will have a scope and fee the next day.

Book a Discovery Call Start with a Review