Platform Foundation

Settle the story before you spend money building on it.

Three to five weeks to agree the company story and direction, so everything you build next works from one brief.

For Whom

Teams preparing to launch or reposition a platform who are not yet ready for a full buildout and ongoing support.

Companies where the current story is too vague, too complex, or changes depending on who is presenting. Leaders who want the thinking done first, so the next website or deck is not the one that gets rebuilt.

What You Get

Three outcomes, not six documents.

Everything built to be used, not filed.

01 A platform story your leadership team agrees on.
A written company story, with key messages for each audience: investors, partners, customers, lenders, and hires. You stop reinventing the story every time you talk to someone different.
02 Direction any provider can build from.
What the homepage should say, a visual direction, and an outline for the deck. A real brief instead of a best guess.
03 A plan for what to build next, so you know where to spend.
A prioritized plan showing what to build first across web, brand, materials, and day-to-day setup like email.

Timeline

Three to five weeks, depending on how many people are involved, how complex the story is, and how quickly feedback comes back.

Investment

USD $15,000 to $20,000. The exact fee depends on how complex the work is, how many people are involved, and how many audiences the messages need to reach.

Credit toward Embedded Partner. If the Foundation leads into Embedded Partner within 45 days, part of the Foundation fee applies toward it.

How to Start

Three steps. No back and forth.

01
Fit call. 15 to 30 minutes.

We talk through goals, timing, and whether the Foundation is the right fit.
02
Scope note & fee.

A short note setting out priorities, deliverables, timing, and the fixed fee.
03
Agreement & payment.

A simple agreement you sign online, covering scope, fee, and confidentiality.

Once signed, I send the onboarding pack, schedule the first working session, and get started.

Commonly Asked

What do I get to show my team?

One document covering the company story, key messages, homepage direction, deck outline, and what to build next. It is the brief your team or any future provider works from.
Can we build the website ourselves after the Foundation?

Yes. The Foundation gives you a clear enough brief that your team or another provider can build from it without me. Many clients move into Embedded Partner after, because the thinking is already done and the work moves faster together.
What is the difference between the Foundation and Embedded Partner?

The Foundation settles the story. Embedded Partner builds it and stays: the thinking, the full buildout, and ongoing support. If you are not ready for that commitment, the Foundation is the right place to start.

About to spend on a website, deck, or rebrand?

Get the story agreed first, so every provider has a real brief to work from.

Book a Discovery Call