Ace Hotel

The Problem

• The previous site looked on-brand but made completing a booking harder than it should be. Navigation and key actions needed to be clearer.

• The events experience needed to match how central on-property happenings are to ACE’s identity.

• The platform had to scale as new locations came online and still let each property express its own character.

Our Approach

Start with audiences and outcomes, then design paths that serve each one.

• Booking front and center. A persistent, simplified nav with a prominent booking action improves findability and follow-through.

• Wayfinding and discovery. Clear routes to explore all locations so loyal guests can find new destinations quickly.

• Modular system. Reusable templates and components make it easy to add properties and keep brand cohesion.

• Events, elevated. A tighter events flow so guests can discover and act on what’s happening on property.

(Delivered in partnership with Wallop’s hospitality team.)