White Lodging

Recruitment-first corporate site and scalable property platform

WHAT WE DID:

Strategy • Messaging • UX/UI Design • Design System • Component Library • Front-end Support

SECTOR:

Hospitality

A portion of the White Lodging website promoting recruitment, giving you the option to search by city, hotel, or restaurant.

White Lodging is a leading owner, developer, and operator of premium hotels and restaurants in the U.S., founded in 1985 and now managing ~60 high-end urban and lifestyle hotels

Clean homepage design showing a group of happy employees and key hotels, there is a browser layout and a mobile layout.

The Problem

  • The corporate site spoke to investors more than candidates. Recruiting needed to be the front door.

  • Property and restaurant sites needed a multi-brand framework with room for distinct content and tools.

  • Marketing for flagship destinations underperformed and required a top-down rebuild.

Our Approach

Start with audiences and outcomes, not layouts. We mapped three primary journeys—candidates, guests, and corporate—then designed clear paths for each.

  • Messaging for recruiting. Rewrite the corporate story for job seekers and students; prioritize a video-forward experience; plug in HR platforms; wire up analytics and SEO.

  • System over one-offs. Create a design system and component library that supports many properties and restaurants, each with its own brand and integrations.

  • Performance-minded marketing. Audit paid and organic programs, rebuild accounts, and tighten measurement so creative and spend work harder.

(Delivered in partnership with Wallop’s hospitality team.)

Website designs on 4 iPads showing hotels, markets, and the Austin Marriott Downtown

What We Made

  • Corporate careers hub with job-seeker messaging, video modules, and third-party HR integrations.

  • Multi-property web framework: reusable templates for hotel, restaurant, and rooftop sites; flexible modules for offers, events, and galleries.

  • Component library: cards, nav, booking prompts, FAQs, and promo blocks that scale across properties.

  • Marketing toolkit: campaign landing patterns, measurement plan, and content guidelines.

Clean website designs shown in a browser window highlighting the latest news and culture of White Lodging

Outcomes

  • Corporate careers hub with job-seeker messaging, video modules, and third-party HR integrations.

  • Multi-property web framework: reusable templates for hotel, restaurant, and rooftop sites; flexible modules for offers, events, and galleries.

  • Component library: cards, nav, booking prompts, FAQs, and promo blocks that scale across properties.

  • Marketing toolkit: campaign landing patterns, measurement plan, and content guidelines.

Responsive website design showing a case study of Zombie Taco set against a red backdrop

Project Facts

Client: White Lodging
Role: Strategy, messaging, UI/UX, design system, component library, front-end support
Partners: Wallop (web development, digital marketing)
Platforms: Corporate + multi-property web

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