Marq Rowhomes

Name, identity, and a registration-first WordPress microsite

WHAT WE DID:

Brand Strategy • Naming • Identity • Messaging • UX/UI Design • WordPress Development • Rendering Art Direction • Sales Collateral • Signage

SECTOR:

Real Estate

Exterior rendering of a row of townhomes in fall with moody skies

Marq Rowhomes is a T.M. Crest community in central Abbotsford. The brief: create a memorable name and look, then launch with a fast, focused custom WordPress microsite that turns interest into registrations.

Marq logo for a townhome collection in Abbotsford

The Problem

  • Give the community a distinct name and identity in a crowded market.

  • Ship a lean, high-clarity microsite with a straight path to register and get floorplans.

  • Keep sales tools simple and consistent across ads, signage, and web.

Our Approach

Brand first, then a clean build that moves buyers forward.

  • Naming and story. “Marq” signals confident, modern living. Messaging stays direct and benefits-led.

  • Identity system. Wordmark, color, and typography that read well on signs, plan sheets, and screens.

  • Rendering art direction. We defined a shot plan with hero angles, secondary views, and interior moments. Prioritized street-level perspectives with human scale, clear wayfinding, and strong curb appeal. Set time-of-day, lighting, and weather for warmth and realism. Spec’d lens lengths, height, and focal points so ads, signage, and the site all share the same look.

  • Registration-first UX. Compact sitemap; sticky sub-nav to Overview, Homes, Plans, Gallery, Neighbourhood, Register; prominent CTAs.

  • Custom WordPress. Lightweight theme, reusable blocks, SEO basics, analytics, and a short form tied to the sales workflow.

exterior rendering from the corner of Marq Rowhomes in fall, a scooter is a parked on the side of the road
Dollhouse rendering of a townhome at Marq showing the utility of each room

What We Made

  • Name, logo, and palette with usage rules for print and web.

  • Messaging kit for headlines, benefits, and plan summaries.

  • Render brief and shot list. Camera angles, lens and height specs, golden-hour lighting references, landscape and furnishing notes, and brand placements.

  • Delivery kits. Crops for web hero, 4:5 feed, 16:9 video, and print; color tuning to match the palette; light retouching guidelines for people, sky, and greenery.

  • Custom WordPress microsite with sticky sub-nav, plan/spec modules, gallery, map, and Register / Get floorplans CTAs.

  • Sales collateral including plan sheets, feature callouts, and signage templates.

The front and back cover of a flyer promoting floor plan A at a townhome complex
Inside spread of flyer with a montage of lifestyle images and renderings showing Marq rowhomes and the title "Simplify your life"

Outcomes

  • Focused launch hub that routes visitors from ad to plans to registration in fewer steps.

  • Mobile-first performance and clearer copy improved on-site engagement.

  • Consistent presentation across ads, site, and sales centre, boosting trust and recall.

Marq rowhomes microsite shown on three iPads
Isometric layout of a touchscreen presentation showcasing Marq Rowhomes in Abbotsford

Project Facts

Client: T.M. Crest Homes
Role: Naming, Brand Strategy, Visual Identity, Art Direction, Web Design
Platforms: Real estate branding + community microsite

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