Bloom at Yorkson

Family-forward identity and a registration-first launch

WHAT WE DID:

Brand Strategy • Identity • Messaging • UX/UI Design • Sales Collateral • Signage

SECTOR:

Real Estate

Interior rendering showing the kitchen and part of the dining room, well lit by natural light.

Bloom at Yorkson is a T.M. Crest Homes community in Langley’s Willoughby/Yorkson area. The collection brings together 25 non-strata, freehold homes across single-family, duplexes, and rowhomes for family living.

Panoramic interior rendering showing the main floor and stairs, family room, dining room and kitchen.

The Problem

  • Create a warm, modern community identity that reads “family-friendly” without feeling generic.

  • Build a registration-first web experience that fits inside the T.M. Crest platform, so marketing doesn’t need a brand-new microsite for each release.

  • Keep marketing tools simple: clear copy, easy plan access, and a clean path to register interest.

Our Approach

Lead with clarity and consistency, then layer in character.

  • Identity and tone. A calm wordmark, organic accents, and straightforward messaging that balances lifestyle with usefulness.

  • One platform, many launches. Bloom lives as a community page within the T.M. Crest website, using reusable sections (overview, homes, plans, gallery, map, register) and a sticky sub-nav for quick jumps.

  • Conversion basics. Short copy blocks, scannable specs, clear “Register” and “Get floorplans” CTAs, and mobile-first spacing.

  • Collateral ready. A simple system for signage, plan sheets, and sales-center materials that matches the web look.

Bloom at Yorkson identity in rich natural colours accompanied by organic shapes.

What We Made

  • Community identity kit (logo, palette, type, usage) aligned to the T.M. Crest master system.

  • Registration-first community page inside the corporate site with reusable content blocks and sticky sub-nav.

  • Sales collateral: plan sheets, feature callouts, and signage.

  • Content guidelines for headlines, benefits, and plan summaries.

  • Analytics + SEO basics to track registrations and search visibility.

An open presentation folder that shows the inserts for a single family home floor plan and local amenities.
Presentation folder inserts showing site map and feature list.

Outcomes

  • Faster setup, no new microsite. Bloom launches on the existing platform with consistent quality.

  • Cleaner buyer journey. Fewer steps to view plans and register.

  • Stronger brand recall. A cohesive look from signage to site builds trust.

An interactive touchscreen experience that shows information about the developer, T.M. Crest Homes and an example floor plan

Project Facts

Client: T.M. Crest Homes
Role: Naming, Brand Strategy, Visual Identity, Art Direction, Web Design
Platforms: Real estate branding + community microsite

Related Work We Have Done

Modern, well-lit living room and dining area with beige sofa, black coffee table, white dining table with four chairs, kitchen in the background, and decorative items including a lamp and plants.

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