Oak Terrace

Calm identity and a registration-first launch

WHAT WE DID:

Brand Strategy • Visual Identity • Messaging • UX/UI Design • WordPress Development • Rendering Art Direction • Sales Collateral • Signage

SECTOR:

Real Estate

Exterior rendering at an angle shpwing the style of Oak Terrace homes with people walking by

A modern community brand and a focused launch site that make it easy for buyers to understand the homes, see the location, and register interest.

The Problem

  • Create a distinct community identity that feels natural, modern, and trustworthy.

  • Keep the website tight and purposeful with a straight path to plans and registration.

  • Align renderings, signage, and ads so everything tells the same story.

Oak Terrace logo on a green background, the logo uses the age circles of the tree

Our Approach

Brand first, then a clean path to action.

  • Positioning and voice. Plain, benefit-led messaging about space, light, and everyday convenience.

  • Identity system. A calm wordmark, grounded color, and readable type that carry from web to signage.

  • Registration-first UX. Compact sitemap with quick routes to Plans, Features, Gallery, Neighbourhood, and Register.

  • Rendering direction. Shot list with hero and secondary angles, time-of-day and grading notes, and crops for web, print, and social.

Brochure cover for Oak Terrace which has a watermark of the exterior rendering on the front and a Vesterra Properties logo on it
Inside Spread of brochure showing exterior rendering and talking about how the homes are Craftsman Inspired

What We Made

  • Identity kit with logo lockups, palette, type scale, and usage rules.

  • Messaging kit for headlines, benefits, plan summaries, and FAQs.

  • Launch website with plan/spec modules, gallery, map, and short forms for Register and “Get floorplans.”

  • Sales collateral templates for plan sheets, feature callouts, and posters.

  • Render brief covering camera height and lens, golden-hour grade, people for scale, and brand placements.

Folded handout in neutral colours showing the site plan of the townhome development

Outcomes

  • A recognizable community brand that builds trust from first impression to sales centre.

  • A faster buyer journey from ad to plans to registration.

  • Tighter consistency across web, ads, and signage, which improves recall and reduces production rework.

Oak Terrace website shown on two iPads

Project Facts

Client: Vesterra Properties
Role: Brand strategy, identity, messaging, UX/UI, website, sales collateral, rendering direction
Platforms: Real estate branding + community microsite

Related Work We Have Done

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