Westwood at Tynehead Park

Park-side brand and microsite that make registering easy

WHAT WE DID:

Brand Strategy • Visual Identity • Messaging • UX/UI Design • WordPress Development • Rendering Art Direction • Sales Collateral • Signage

SECTOR:

Real Estate

Interior rendering of townhome showing a living and dining room with a gas fire

Vesterra Properties asked for a clear, modern brand and a fast microsite to support a single community launch. Our job was to shape the story, build a distinct identity, and design a simple path from interest to registration.

The Problem

  • Create a development brand that feels contemporary and trustworthy.

  • Keep the website tight and purposeful: fewer pages, clearer actions, faster load.

  • Make it easy for marketing and sales to point prospects to plans, features, and registration.

Exterior rendering of townhomes with grey sky and large trees in the background

Our Approach

Start with positioning, then express it in design and UX.

  • Brand strategy. Define the value proposition, buyer priorities, and simple proof points.

  • Visual identity. Logo, color, and typography with guidelines so signage, ads, and web stay consistent.

  • Conversion-minded UX. A compact site map with a straight path to plans, features, gallery, neighbourhood, and register.

  • WordPress build. Lightweight theme, mobile-first pages, SEO basics, analytics, and a clean lead form tied to the sales workflow.

Westwood at Tynehead Park logo with a distinct woodcut style on a peachy pink background

What We Made

  • Identity kit with logo lockups, palette, type scale, and usage rules.

  • Content and messaging for headlines, benefits, and feature callouts.

  • Microsite UX/UI: Home, Homes/Plans, Features, Gallery, Neighbourhood, Register.

  • WordPress site: fast pages, easy updates, form tracking, and launch-ready hosting setup.

Peachy pink brochure cover with Westwood at Tynehead Park on the front
Interior spread of brochure with an exterior rendering showing people playing and going to work and large text on top reading "A Breath of Fresh Air"
A dollhouse rendering showing the features of the different rooms of the townhome
Two floor plan prints on a dark green background

Outcomes

  • A recognizable development brand that carries from ads to site to sales centre.

  • A simple microsite that helps buyers find what matters and register quickly.

  • Faster campaign setup for the sales team with clear analytics on interest and intent.

A clean responsive website design showing the amenities near Westwood at Tynehead Park with a header image showing a happy girl playing in a natural setting

Project Facts

Client: Vesterra Properties
Role: Naming, Brand Strategy, Visual Identity, Art Direction, Web Design
Platforms: Real estate branding + community microsite

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