Silver Valley Metals

Brand strategy, identity, and an investor-ready website

WHAT WE DID:

Brand Strategy • Messaging • Visual Identity • Design System • UX/UI Design • IR Templates • CMS Guidelines

SECTOR:

Corporate (Mining & Natural Resources)

Isometric layout of investor materials for Silver Valley Metals

We built the brand from the ground up: positioning, narrative, and a clean identity system. Then we designed a website and investor toolkit that make the story easy to understand and simple to maintain.

Silver Valley Metals logo with red symbol and white text on a dark blue background that has topography lines on it

The Problem

  • The company needed a clear investor story in one place.

  • Projects span regions and commodities, which confused new readers.

  • The visual identity and materials were inconsistent and time-consuming to update.

Our Approach

Start with strategy, then express it everywhere.

  • Positioning and narrative. Define what the company does, why it matters, and how it creates value. Map messages for investors, partners, and media.

  • Identity system. Logo and lockups, color, typography, grids, and icon style that feel modern and credible.

  • Site architecture. Organize content the way investors read: Story → Projects → News/Filings → Team/Contact.

  • IR toolkit. Templates for decks and fact sheets that reuse the same design language.

  • CMS and process. Structured fields, SEO basics, and analytics so the team can publish updates without a designer.

Brand guidelines showing logo, colour, typography and graphic elements
Clean business card design with the logo on a dark background with topographic lines on it, and the reverse showing details of the President & CEO, Founder
Stationery including letter and standard sized envelopers

What We Made

  • Brand platform with positioning, value proposition, proof points, tone of voice, and key messages.

  • Visual identity and design guidelines covering logo usage, color, type, layout rules, tables, and charts.

  • Responsive website UX/UI with a clean project model and investor-friendly navigation.

  • IR templates for presentations and fact sheets.

  • CMS guidelines for news, filings, and project updates.

Cover and interior spread of an investor booklet promoting the Ranger-Page project
Interior spread of an investor booklet promoting the production summary of Ranger-Page project
Interior spread of an investor booklet promoting the patented claims of Ranger-Page project

Outcomes

  • A single, consistent story across web, decks, and PDFs.

  • Faster day-to-day updates and less rework.

  • Clearer project pages that help investors grasp the portfolio at a glance.

MacBook Pro and iPhone showing the homepage of Silver Valley Metals
Clean website design for the press centre of Silver Valley Metals

Project Facts

Client: Silver Valley Metals Corp.
Role: Brand strategy, identity, design system, website UX/UI, IR templates, CMS guidance
Platforms: Corporate website and investor materials

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