Imperial

A confident identity and a website that converts

WHAT WE DID:

Brand Strategy • Naming • Visual Identity • Messaging • UX/UI Design • Squarespace Website • Rendering Art Direction • Sales Collateral • Signage

SECTOR:

Real Estate

Imperial folder in purple with a gold crown logo and crown pattern in the background, overlaid on marble

A calm, modern community brand paired with a lightweight site that makes it easy for buyers to view plans, understand the location, and register interest.

Imperial logo which consists of a golden line drawing of a crown with three points and an I inside it, Imperial Grandview Heights is written underneath it in all caps
Imperial brand pattern which has multiple crowns in circles connected by lines on a purple background

The Problem

  • Create a distinct townhome identity that feels trustworthy and current.

  • Keep the website tight and purposeful: few pages, clear actions, fast on mobile.

  • Support real-estate needs like plan downloads, feature highlights, map, and a short registration form the team can manage in-house.

Our Approach

Brand first, then a clean path to action.

  • Positioning and voice. Plain, benefit-led copy about space, light, and everyday convenience.

  • Identity system. Wordmark, palette, and readable type that carry from signs and ads to web.

  • Registration-first UX. Compact sitemap with quick routes to Plans, Features, Gallery, Neighbourhood, and Register; CTA visible on every page.

  • Squarespace build. Native blocks, fast image handling, form integrations to the sales workflow, SEO basics, and analytics—no heavy plugins.

Imperial business card printed on dark purple background with a gold foil logo
Imperial brochure cover
Inside spread of Imperial brochure showing a rendering of the kitchen

What We Made

  • Identity kit with logo lockups, palette, type scale, and usage rules.

  • Messaging kit for headlines, benefits, plan summaries, and FAQs.

  • Squarespace site: hero with value prop, sticky jump links, plan/spec modules, gallery, map, and a short Register / Get floorplans form.

  • Sales collateral templates for plan sheets, feature callouts, and posters.

  • Launch checklist covering redirects, tracking events, and email confirmations.

Imperial Brochure inserts, printed both sides and folded, there are 4 sheets, three of which show the back of the print with a fourth open showing the inside featuring a B plan floor plan
Clean and elegant Imperial website shown on an iPad with rel photography of a finished and staged kitchen looking into the dining room with lots of natural light

Outcomes

  • A recognizable community brand that builds trust from first impression to sales centre.

  • A faster buyer journey from ad to plans to registration.

  • Easy updates for the sales team and clean analytics on interest and intent.

Imperial grand opening flyer for Phase two of sales, highlighting a doll house style rendering which shows the utility of each room in the townhome
A touchscreen presentation presented as an isometric visual with multiple screens showing different UX options including the site map, floor plan, features and neighbourhood

Project Facts

Client: T.M. Crest Homes
Role: Brand strategy, visual identity, UX/UI, Squarespace development, sales collateral
Platforms: Real estate branding + community microsite

Related Work We Have Done

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Family-forward identity and a registration-first launch.

Westwood at Tynehead Park townhome exterior rendering with forest backdrop, development branding hero image

Westwood at Tynehead Park →

Park-side brand and microsite that make registering easy.

MARQ Marshall x McKenzie wordmark with aqua accents and cross motif, residential community brand identity

Marq Rowhomes →

Name, identity, and a registration-first WordPress microsite.

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