Movement Group

Identity, story, and a pitch-ready site

WHAT WE DID:

Brand Strategy • Messaging • Visual Identity • Guidelines • UX/UI Design • Deck System

SECTOR:

Real Estate (Advisory/Management)

Macro of hands at a meeting between two males, documents re on the table and there is a red diagonal overlay on the visual

We shaped a clear position and voice, built a flexible identity, and shipped a lean site and deck system that make intros, pitches, and partnerships faster.

Movement Group Logo which uses an elegant serif M with the forward slant of the M extended to show positive motion

The Problem

  • Clarify what Movement Group does and why it matters—in one line, not a paragraph.

  • Replace scattered assets with a consistent identity and toolkit.

  • Launch a simple site that routes prospects to the right conversation quickly.

Our Approach

Lead with the story, then carry it through design and UX.

  • Positioning & voice. One-sentence value prop, three proof points, and short plain-English copy blocks for services and approach.

  • Identity system. Wordmark, color, and a roomy type scale that flex from web to decks to social without getting precious.

  • Pitch toolkit. A modular deck with reusable slides (problem, strategy, proof, case tiles, team) so partners can tailor quickly.

  • Website UX. Compact sitemap, clear services and outcomes, social proof, and a single, consistent CTA.

Movement Group business card featuring a blind emboss of the elegant M logo on the front and a pop of red on the back
Movement Group signage,elegant white on black text with red call out
Cover of a buyers guide created by Movement Realty, feturing a black and white photograph of a home with a red overlay containing text, strong grid layout
Inside spread of Movement Realty buyers guide showing steps to prepare to move

What We Made

  • Brand platform & messaging kit (positioning, elevator copy, proof points, tone).

  • Visual identity & guidelines (logo/lockups, palette, type scale, spacing, examples).

  • Marketing site UX/UI with services, work highlights, and a concise About → Contact path.

  • Deck system with master slides, cover variants, and case-tile templates.

  • Social & one-pager templates for quick outreach and follow-ups.

For Sale flyer for Movement Realty shwoing a home in black and white with red diagonal overlay
A market briefing for Movement Realty providing statistics about the South Surrey/White Rock real estate market

Outcomes

  • A clear story prospects can understand in seconds.

  • Consistent presentation across web, decks, and outreach—less rewrite, more reuse.

  • Faster intros and proposals thanks to a lean site and a modular pitch kit.

Movement Realty presentation slides for potential sellers displayed in an isometric format
Movement Realty greeting card for a client's birthday showing a cupcake with sparkler and tongue in cheek copy reading "Time to blow out this little fire while we sing you a song."

Project Facts

Client: Movement Group
Role: Brand strategy, messaging, visual identity, UX/UI, website, deck system
Platforms: Marketing site + presentation toolkit

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